Friday, July 13, 2007

Are you prepared to respond to Spanish Speaking Customers?

Before beginning, I would like to give my most warm welcome to my first and extraordinary "Wise Businesses Club" member, The E mall. To learn how to be exposed even more, visit the club today.



Did you know that learning Spanish and providing your customers and web visitors with services in this language can open you the doors to eternal "e-success"? According to the US Census bureau, the Hispanic population in the United States reached approximately 44.3 million in 2007. The effects of such growth, is that businesses around the US are extremely recognizing the purchasing power of the Hispanic market in the United States with attempts to establish connections to a community that was formerly neglected.



On May 2006, Verizon expanded its services for Spanish-speaking DSL customers by offering the option under the “E-mail and More” tab at the Verizon Central homepage to send and receive e-mail in Spanish once they log into their account. Verizon is a very big and successful company, but all because they have worked hard and used all possible resources to gain more customers, including those of the hispanic society!



For web entrepeneurs, this reminds us about our "contact us" section. Have you added your phone number yet? Many Spanish speaking customers feel more comfortable by speaking directly to a representative since they can't understand many of the things posted on their website of interest. Don't loose customers, get more!



Within our busy lives, we can still find very easy and comfortable ways to learn and practice business or general Spanish from the comfort of your home, office, or just anywhere else with your cellphone! and, of course, I can help you with that for sure!



Read my following advertisement:



24 hours open - Low Cost Spanish Speaking Classes by Phone
spanishcourse@serendipitybazaar.com
Open to all residents of the US. Invite a friend and both will receive $2 discount for each class for as long as both are enrolled at the same time. Sorry, no refunds whatsoever unless teacher stops permanently the classes or suspends the student. Credit will be applied only when teacher has been absent to the class. Melissa Dilan is naturally from Puerto Rico, has a BA on Education obtained in the US and is the writer of Melissa's Corner at http://www.ebiz-u.com/melissa.htm. She's currently offering Spanish Speaking Classes by Phone at any time during the day to all ages and all levels for very low costs: If you are interested in 2 hours or more on everyday or somedays, you will get $1.00 discount for each hour.



If your class falls in between:

Monday-Thursdays:

9:00am-12:00pm: $11 an hour

12:00pm-5:00pm: $12 an hour

5:00pm-7:00pm: $13 an hour

7:00pm-10:00pm: $14 an hour

10:00pm-1:00am: $18 an hour

1:00am-6:00am: $25 an hour

6:00am-9:00am: $15 an hour



Fridays through Sundays: Add $2 to each hour.



Steps:

1. Reply with an email:

*describing your specific needs: including websites that you might like to discuss for reading evaluation purposes or others that may apply. You might want to practice conversations pretending that you are solving a customer's issue.

*desired schedule, and alternate schedules phone number where you will be taking your classes and any extension number that may apply.



2. She will reply to you with: *schedule confirmation *official payments email address, which is spanishcourse@serendipitybazaar.com



3. Before your phone appointment, you need to have searched for information regarding your specific needs so you can come prepared for the class.



4. Log into paypal.com and make a payment to the email address that we will provide to you at least 15 hours before your appointment start time. You may pay a few classes in advance, or each one separately.



4. She will call you (calls free of charge), and will help you to have successs in your business, career, and life with Spanish!




When you start an online business with Ebiz-U, Inc. through this referral link you will have an additional 15%off from all the classes plus adding up all discounts offered!



See you next time!

Thursday, July 5, 2007

Spread your news, they will return!

One of the best strategies to keep a customer coming back is by setting up a mailing list and designing newsletters.

There are numerous advantages for this excellent approach, including:

Having an e-newsletter will help you reach faster your target audience.

  • Your customers will be happy to hear about news, events, or offers that you are currently displaying.


Once you set up your newsletter, you need to do the following:

  1. Add a general title for your newsletter. If you will be sending other types of newsletters, feel free to add different titles.

  2. Create your fist issue for distribution. Copy and paste the content from your editor.

  3. Place the html code of your "newsletter sign up box" on your website.

  4. When your issue is ready to go, distribute it to all of your suscribers.


When writing a newsletter, you need to have in mind that:

  • it has great content that will directly meet the expectations of your readers.

  • you should include headers and footers.

  • including only one or two images only will help your newsletter look very organized and conservative.


Tee first impression that your reader will get is going to tell him or her to read now, to delete it, or to save it for later.



Let me put this more simple: Newsletters should include at least the following parts:

  1. Nameplate banner: Logo, graphics, and publication information such as volume and issue number.
  2. Body: Is basically all the information recopilated in articles that you will be providing to your customers.
  3. Headlines: Is the title for every article. This is the most noticeable part of the body.
  4. Images with captions: Place one to two images with a brief description (optional).

Common mistakes:

  • You're not adding pictures: Remember the the first thing that your suscribers will be attracted to are the pictures. This is something that will make a lot more impact.
  • You're using the same font size for for your headlines: If nothing stands out, your suscriber will think that it is just a boring newsletter and will probably click on "unsuscribe". When you make some headlines bigger than the other, the reader will get more interested and will most likely start reading the articles with the bigger headlines.
  • You're not publishing it regularly: I personally think that this is the most common mistake. You need to do your best on publishing your letters on a weekly or monthly pattern and on time.

Check back next week for new helpful tips!