Spread your news, they will return!

One of the best strategies to keep a customer coming back is by setting up a mailing list and designing newsletters.

There are numerous advantages for this excellent approach, including:

Having an e-newsletter will help you reach faster your target audience.

• Your customers will be happy to hear about news, events, or offers that you are currently displaying.

Once you set up your newsletter, you need to do the following:

1. Add a general title for your newsletter. If you will be sending other types of newsletters, feel free to add different titles.


2. Create your fist issue for distribution. Copy and paste the content from your editor.


3. Place the html code of your "newsletter sign up box" on your website.


4. When your issue is ready to go, distribute it to all of your suscribers.

When writing a newsletter, you need to have in mind that:

• it has great content that will directly meet the expectations of your readers.


• you should include headers and footers.


• including only one or two images only will help your newsletter look very organized and conservative.

Tee first impression that your reader will get is going to tell him or her to read now, to delete it, or to save it for later.

Let me put this more simple: Newsletters should include at least the following parts:

1. Nameplate banner: Logo, graphics, and publication information such as volume and issue number.
2. Body: Is basically all the information recopilated in articles that you will be providing to your customers.
3. Headlines: Is the title for every article. This is the most noticeable part of the body.
4. Images with captions: Place one to two images with a brief description (optional).

Common mistakes:

• You're not adding pictures: Remember the the first thing that your suscribers will be attracted to are the pictures. This is something that will make a lot more impact.
• You're using the same font size for for your headlines: If nothing stands out, your suscriber will think that it is just a boring newsletter and will probably click on "unsuscribe". When you make some headlines bigger than the other, the reader will get more interested and will most likely start reading the articles with the bigger headlines.
• You're not publishing it regularly: I personally think that this is the most common mistake. You need to do your best on publishing your letters on a weekly or monthly pattern and on time.

Check back next week for new helpful tips!